As a copywriter, Maria’s words are what she sells. We designed her identity centred around words, being sure to communicate her tone, voice and style. From her initials, we decided to represent her last name with the same C that makes up the copyright sign, a well-known symbol. 

For her website, we decided to emphasize her tone of voice and follow a format similar to the one used in online shopping platforms, adding each word to the shopping cart as they were read. We took the idea behind a loyalty stamp card and used it as the concept for Maria's business cards. The idea was to collect enough stamps for each one of her copywriting services, while keeping her initials as the main visual element.