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ADG Laus 2020

Introduction

The ADG Laus Awards were created in 1964, the flagship of one of the most active professional associations, ADG-FAD. We were selected to develop the ADG Laus 2020 awards campaign, aimed at professionals in graphic design, advertising and visual communication. Of course, we decided to be provocative with this project: this time attacking the creatives.

Concept

No more cheating: Doping Control! A good creative is characterized by having ideas. Good ideas. Suspiciously good ideas. Where do these ideas come from? Do you have to lose your head to do a good brainstorming? How do you lose your head? Our teaser campaign began with a fake news to the most awarded studio in the previous edition, be careful, because doping controls will be at the door of your studios soon.

Execution

In order to keep these creatives under control, we contacted different studios to provide them with recipients to collect urine samples during the award promotion period. Inside the container were included the instructions to follow to carry out the First Graphic Design and Visual Communication Doping Control. Do you have something to hide?

Nit ADG Laus 2020

1257 Projects, 9 Nationalities, 346 Awarded and more than 4200 Visualizations.

Client
ADG-FAD

achos!
Concept, Campaign & Design

Kiwi Bravo
Photo & Video Direction

Carles Pineda
Music

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