The challenge of this campaign was to make people understand what Design Does* is. To do so, we took everyday objects like a pen and showed them that apart from the original functionality it was conceived for, its design is used in many other ways and for many different purposes- for better & for worse.

The asterisk was adopted as the main graphic symbol and became the interaction point between the user and the whole exhibition. Answering questions on every installation they interact with, a global view on what Design Does and what it should be doing is formed.

The project caused quite a lot of controversy on social networks, as many people were against the decision of Ciudadanos (Political party) who tried censoring the campaign. But we're happy that for better or for worse Design Does* has been well heard of.