Wash your hands
&
Don't click here!

Today is your lucky day

Iñigo Axpe

Introduction

Interior designer Iñigo Axpe asked us to dedicate his yearly shop window to help those in need this 2016.

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Concept

Ask for love and give love, ask for health and give health, ask for happiness and give happiness. All the money collected by this project will be donated to Doctors Without Borders to help the ongoing humanitarian crisis in Syria.

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Execution

We gave them the opportunity to collaborate with IA’s cause by installing three donation boxes in the front window of his showroom to create “wishing wells” that would make your wishes, and the wishes of many others, come true.

Event

For the presentation of this year’s window installation, we sent invitations out to all of IA’s clients. These would fill a bank of wishes and promote the message to the neighbours of San Sebastián.

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Client
Iñigo Axpe

achos!
Idea & Execution

Pablo Axpe
Photography

MQ Creative Lab
Production

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